๐ต ๐ณ๐ฎ๐ฐ๐๐ผ๐ฟ๐ถ๐ฒ๐ ๐๐๐ฝ๐ฝ๐น๐๐ถ๐ป๐ด ๐ฒ,๐ฑ๐ฌ๐ฌ ๐ฟ๐ฒ๐๐๐ฎ๐๐ฟ๐ฎ๐ป๐๐ ๐ฎ ๐ฑ๐ฎ๐ ๐ฎ๐ป๐ฑ ๐ฎ ๐๐๐ฟ๐ป๐ผ๐๐ฒ๐ฟ ๐ผ๐ณ ๐ญ๐ฑ๐ฌ ๐บ๐ถ๐น๐น๐ถ๐ผ๐ป ๐ฑ๐ผ๐น๐น๐ฎ๐ฟ๐
Wow, what an exciting story ๐ฑ
We have to be honest: After talking to Xavier Naville, we were really blown away. ๐ช
And rightly so: What the hell is a Frenchman thinking coming to China, the country with arguably the best cuisine in the world, with a plan to revolutionise the way they eat and what they eat? ๐ฒ
Crazy, but from the craziest ideas come the best stories and the most important lessons.ย ๐ฅ
We definitely learnt a lot from Xavier. He founded Creative Food, a major supplier for big restaurant chains in China like McDonalds, KFC and Starbucks. He grew the company into an organisation with 9 factories supplying 6,500 restaurants a day and a turnover of 150 million dollars.ย
He also wrote a book about it: The Lettuce Diaries, a business memoir about his years as CEO of a food company in China. ๐ฅ ๐จ๐ณ
So far so good, but we'll let Xavier tell the rest himself. Let the conversation melt in your mouth, especially the next time you bite into a Big Mac. Let's go!
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