𝟵 𝗳𝗮𝗰𝘁𝗼𝗿𝗶𝗲𝘀 𝘀𝘂𝗽𝗽𝗹𝘆𝗶𝗻𝗴 𝟲,𝟱𝟬𝟬 𝗿𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝘀 𝗮 𝗱𝗮𝘆 𝗮𝗻𝗱 𝗮 𝘁𝘂𝗿𝗻𝗼𝘃𝗲𝗿 𝗼𝗳 𝟭𝟱𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗱𝗼𝗹𝗹𝗮𝗿𝘀
Wow, what an exciting story 😱
We have to be honest: After talking to Xavier Naville, we were really blown away. 🌪
And rightly so: What the hell is a Frenchman thinking coming to China, the country with arguably the best cuisine in the world, with a plan to revolutionise the way they eat and what they eat? 🍲
Crazy, but from the craziest ideas come the best stories and the most important lessons. 💥
We definitely learnt a lot from Xavier. He founded Creative Food, a major supplier for big restaurant chains in China like McDonalds, KFC and Starbucks. He grew the company into an organisation with 9 factories supplying 6,500 restaurants a day and a turnover of 150 million dollars.
He also wrote a book about it: The Lettuce Diaries, a business memoir about his years as CEO of a food company in China. 🥗 🇨🇳
So far so good, but we'll let Xavier tell the rest himself. Let the conversation melt in your mouth, especially the next time you bite into a Big Mac. Let's go!
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